Spice Up the Holidays

Holidays are all about tradition. You go home, you see family and friends, you drink the same drinks, you get your dad a book on World War II, you argue over politics at dinner…rinse and repeat.​ ​This year, why don’t we spice things up? Let’s start new traditions, let’s take the scenic road home, let’s take stale holiday traditions and spice them up. ​ This year, let’s…​ SPICE UP THE HOLIDAYS​ ​Concepted multiple directions for the Samuel Adams 2023 Winter Seasonal Campaign - Spice Up the Holidays. Designed point of sale, retail displays, packaging, hard goods, art directed photography, and provided art direction to our external agency (GS&P) on Your Cousin from Boston video social posts.