Love Conquers Ale

Goal was to create dynamic, celebratory, fun, and unapologetically bold artwork for the Samuel Adams 2023 Love Conquers Ale campaign.​ ​ Contracted LGBTQIA+ artist Kyle Letendre (@heykyle) to create the 2023 Love Conquers Ale branding. Provided initial creative direction and met regularly to give them design feedback. ​ ​Love Conquers Ale was born from our LGBTQIA+ coworkers as a celebration of our values. Our purpose is to spread inclusivity, expand the LGBTQIA+ presence, and embrace openness and change as an authentic ally. The campaign highlights the idea of previous generations laying the groundwork for current day freedoms so folks can live out and free.