2019 Home Campaign
The New York Mets are home to the most diverse place in the world–the borough of Queens. Our fans are from all different cultures, ethnicities, political views, incomes, and have all faced different struggles. No matter where they come from, they all share a common bond–their true love for the Mets and the sense of home they feel at Citi Field. Our 2019 branding campaign tells the stories of some of our most inspirational fans and why they feel so passionately about this team. Responsible for concepting the campaign, interviewing season ticket holders, casting the featured fans, scheduling video shoots, art directing video shoots and working with video editing team post-production.